Lots of businesses do give a ways and have probably have since we had the first businesses, free rock with purchase of two spears. Everything from buy two to get one free. They give a way shirts, cups and even Frisbees. It is something of a stereotype in the United States that the bank will give you a toaster when you open an account.
Kids meals in the USA have everything from toys to games and small books. Now they also have computer games in them.
Starbucks gives away songs, computer games, Television episodes and books. None of which you would have seen 25 years ago, not from a coffee shop. And just 50 years ago some of that would have been unthinkable. I can only imagine what the give a way will be in another 25 years.
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